<h2>Things You Need to Know First</h2>

First of all, nothing else matters if you don't have the traffic; this has been the central truth of the internet since its inception. You MUST have TONS of daily visits to your site to bring in significant money from virtually any plausible revenue source. Many more visits than most site authors might expect to be necessary for success. Basically, if you have enough site traffic virtually any other money-making problem can be overcome. But building such a mountain of regular traffic is mostly based on luck-- much like winning a lottery. Sure, hard work and creativity in a wildly diverse field of related endeavors can help a bit-- but maybe 70-80% of your consistent traffic success will likely stem from pure luck. AGH! That's a terrible fact. One which most site authors will never be able to overcome in any reliable manner. Too much like physical reality, and thus depressing to anyone hoping the internet might be overwhelmingly better than the real world in such respects.

Selling advertising space on your web site can (at first glance) appear to be the fastest, simplest, and easiest way to make money online.

HOWEVER...

As significant revenues from advertising spots on web sites require gargantuan amounts of traffic to produce decent results, 99% of legitimate and honest sites will never break even with ADVERTISING REVENUES ALONE-- never mind turn a profit-- even if they do everything right, and the authors literally work themselves to death.

Therefore, you MUST have another revenue channel besides advertising sales in mind, to have a real shot at e-commerce success with your site.